Panasonic Launches LUMIX PRO

By Louis Ferreira | Published: October 4, 2018


Panasonic Launches LUMIX PRO

  • Unrivalled global support for creative photographers
  • A repair service that travels with you*
  • Register now for service updates

25th September 2018 – Panasonic has announced the launch of LUMIX PRO, a hub for its LUMIX professional users that will provide an extensive support and service network while developing the needs of creative professionals. In recognition of the fact that photographers and videographers require more than just products within their everyday working life, the programme has been designed to ensure that they can continue to shoot whilst being assisted with a range of service and repair benefits and consistent global support.

LUMIX PRO is an expansion of the Lumix Professional Services programme currently running in Japan. LUMIX GH4, GH4R, GH5, GH5s and G9 customers will be able to register for LUMIX PRO services within the US, Germany, UK, France, Italy and Spain*.

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Olympus’ Imaging Business is Officially Expected to Shirk

By Louis Ferreira | Published: October 3, 2018


Olympus Investor Day 2018 has some bad news for Olympus camera fans. Olympus has revised their sales downwards, which is to be expected with the announcement of the L-Mount alliance. They also listed some things they hope to focus on to improve their profitability, but this won’t keep the sales from shrinking.

  • Expand sales of highly-profitable OM-D series cameras and PRO series lenses:
    Mirrorless camera system that are uniquely Olympus, attaining high level of compatibility between overwhelmingly compact & lightweight and high image quality with the Micro Four Thirds Standard.
  • Accelerate development of products aimed for professional and high-level amateur users
  • Improve manufacturing cost ratio by consolidation of manufacturing facilities and improved efficiency in manufacturing startups

via Olympus

Posted in Olympus, Press releases| 4 Comments

Panasonic Celebrates Ten Years of LUMIX G Mirrorless Cameras and Its “Changing Photography” Innovation: 2008 – 2018

By Louis Ferreira | Published: October 2, 2018


Breaking Technological Frontiers: Panasonic Celebrates Ten Years of LUMIX G
25th September 2018 – Panasonic is proud to celebrate ten years since it introduced the world’s first Mirrorless Camera.[i] Revolutionising the world of photography, mirrorless cameras combine compactness with ease of use and outstanding performance. The biggest difference between mirrorless and DSLR cameras is the lack of mirror box and pentaprism, and the inclusion of an electronic rather than optical viewfinder. This enables mirrorless cameras to have smaller, lighter bodies and more compact lenses, as well as providing a real Live-View without a time-lag. This assists you to compose the perfect shot, even before you take it, making it the perfect travel companion for photographers of every level of experience.

“As an inventor of mirrorless cameras, we have developed unique technologies to achieve high picture quality, high-speed performance, mobility, and professional-level video as core competencies. This also includes optical technology, with the close cooperation of leading technology partners and a long-term collaboration with Leica camera AG, to bring to market the Dual Image Stabilizer, and Digital Processing by Venus Engine to realise high picture quality.” Read More »

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CameraJabber: Interview With Shigemi Sugimoto of Olympus

By Louis Ferreira | Published: October 1, 2018


Camera Jabber interviewed Shigemi from Olympus and he elaborated a little on their sad press conference. Below are some key points:

  • Still 100% behind m43
  • The size and weight of m43 is easily distinguishable for Full Frame
  • Full frame vs m43 makes the whole size advantage an easier sell
  • Everyone is making a big deal about mount size, well m43’s mount is twice the size needed for the sensor
  • Olympus is working on longer telephoto lenses
  • Olympus want’s to further reduce the need for tripods
  • Using current technology the cameras and lenses would have to get bigger for better IS, but Olympus believes they will surpass the limitations
  • They will have a major announcement for Photokina 2019 in May next year.

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via camerajabber

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Cinema5D: Interview With Kazuto Yamaki From Sigma About The L-Mount Alliance

By Louis Ferreira | Published: October 1, 2018

Cinema5D Interviewed Sigma’s CEO Kazuto Yamaki about their L-Mount alliance announcement. Below are some excerpts from the interview:

  • Sigma started working on Foveon Full Frame 3 years ago
  • Having a partnership would be better for the customers so they decided to work with Panasonic and Leica
  • Their current cameras are APS-C and APS-H
  • Can’t comment about the camera shooting video
  • The new full frame camera will be available next year
  • Panasonic approached Sigma about joining their mount
  • Sigma had a good relationship with Panasonic and Leica so they were comfortable working together
  • Sigma has no plans for Nikon/Canon 3rd party lenses yet and they haven’t even looked at them yet
  • Each company will develop their own lenses/cameras separately, but they are working together to make the L-mount system robust and compatible
  • Sigma announce 6 lenses at Photokina 2018
  • Thinks 40mm will be the new standard for high-end lenses

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Posted in L-Mount, Sigma| Tagged , | 1 Comment