Panasonic Celebrates Ten Years of LUMIX G Mirrorless Cameras and Its “Changing Photography” Innovation: 2008 – 2018


Breaking Technological Frontiers: Panasonic Celebrates Ten Years of LUMIX G
25th September 2018 – Panasonic is proud to celebrate ten years since it introduced the world’s first Mirrorless Camera.[i] Revolutionising the world of photography, mirrorless cameras combine compactness with ease of use and outstanding performance. The biggest difference between mirrorless and DSLR cameras is the lack of mirror box and pentaprism, and the inclusion of an electronic rather than optical viewfinder. This enables mirrorless cameras to have smaller, lighter bodies and more compact lenses, as well as providing a real Live-View without a time-lag. This assists you to compose the perfect shot, even before you take it, making it the perfect travel companion for photographers of every level of experience.

“As an inventor of mirrorless cameras, we have developed unique technologies to achieve high picture quality, high-speed performance, mobility, and professional-level video as core competencies. This also includes optical technology, with the close cooperation of leading technology partners and a long-term collaboration with Leica camera AG, to bring to market the Dual Image Stabilizer, and Digital Processing by Venus Engine to realise high picture quality.” Read More »

Posted in Panasonic| Leave a comment

CameraJabber: Interview With Shigemi Sugimoto of Olympus


Camera Jabber interviewed Shigemi from Olympus and he elaborated a little on their sad press conference. Below are some key points:

  • Still 100% behind m43
  • The size and weight of m43 is easily distinguishable for Full Frame
  • Full frame vs m43 makes the whole size advantage an easier sell
  • Everyone is making a big deal about mount size, well m43’s mount is twice the size needed for the sensor
  • Olympus is working on longer telephoto lenses
  • Olympus want’s to further reduce the need for tripods
  • Using current technology the cameras and lenses would have to get bigger for better IS, but Olympus believes they will surpass the limitations
  • They will have a major announcement for Photokina 2019 in May next year.

Follow 43addict on FacebookTwitterInstagramYoutube

via camerajabber

Posted in Olympus| Tagged , , | 1 Comment

Cinema5D: Interview With Kazuto Yamaki From Sigma About The L-Mount Alliance

Cinema5D Interviewed Sigma’s CEO Kazuto Yamaki about their L-Mount alliance announcement. Below are some excerpts from the interview:

  • Sigma started working on Foveon Full Frame 3 years ago
  • Having a partnership would be better for the customers so they decided to work with Panasonic and Leica
  • Their current cameras are APS-C and APS-H
  • Can’t comment about the camera shooting video
  • The new full frame camera will be available next year
  • Panasonic approached Sigma about joining their mount
  • Sigma had a good relationship with Panasonic and Leica so they were comfortable working together
  • Sigma has no plans for Nikon/Canon 3rd party lenses yet and they haven’t even looked at them yet
  • Each company will develop their own lenses/cameras separately, but they are working together to make the L-mount system robust and compatible
  • Sigma announce 6 lenses at Photokina 2018
  • Thinks 40mm will be the new standard for high-end lenses

Follow 43addict on FacebookTwitterInstagramYoutube

Also, Join our new Facebook Group and L-Mount Page

Posted in L-Mount, Sigma| Tagged , | 1 Comment

L-Mount Alliance Opinions

Panasonic’s announcement of going full frame via the L-mount alliance was a shocking one and everyone has an opinion, but if you watched Olympus’ conference it certainly feels like m43 as we know it is dying. I’m still trying to digest all the news myself to better cover things going forward, but a few prominent YouTubers have already made videos of their own about the announcement.

Follow 43addict on FacebookTwitterInstagramYoutube

Also, Join our new Facebook Group and L-Mount Page

https://www.youtube.com/watch?v=6U3THMyaYEE

Posted in L-Mount, Panasonic| Tagged , , , , , | 5 Comments

Z-Cam 2 Now Shipping

Z Cam shipped their Z Cam 2. You can read their announcement from Facebook below:

Now then we have shipped Z CAM E2.

For those who have pre-ordered, we truly appreciate your support and thank you for your trust. Rest assured we will continue to fulfil the order backlog as soon as we can.

There have been some doubts and criticisms on Z CAM E2: When will we ship? 4K 120fps 10 bit? Dynamic range? Color science…etc etc. Now then we have shipped. Now then it is in your hands. The verdict is yours.

We believe Z CAM E2 is a very powerful device and unmatched by the competition:
– 4K @120fps, 10 bit color.
– 13 stops dynamic range (16 stops with WDR enabled).
– Triple native ISO80/160/800.
– Ethernet connectivity (control/live view/streaming).
– iOS device connectivity (control/live view/streaming). iOS app even supports focus peaking and false color.
– Small form factor. For sure the smallest 4K 120fps 10 bit MFT camera.
– Multi-camera pixel level sync (with external Z CAM Sync cable).

This is just the beginning. More to come.

We continue to listen to our customers and improve whenever wherever we can, with only one objective in mind, to be the best!

Posted in Press releases| Tagged , , | 2 Comments