Panasonic Leica 10-25mm f/1.7 DG Vario-Summilux Roundup

By Louis Ferreira | Published: October 8, 2018

Panasonic is pretty insistent that the Panasonic Leica 10-25mm f/1.7 DG Vario-Summilux is a sign of things to come for m43 and it’s health. Of course, some of the best lenses for 43 were released just before m43 overtook and killed the format so we will have to see how Panasonic’s transition into Full Frame affects m43, but some new bodies would have helped. I’m reluctantly optimistic that m43 will live on among a nitch group since the format has a lot of advantages, but Panasonic speaking with words instead of actions isn’t a good sign.

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Panasonic GH5S/G9 Firmware 1.2 Coming Late October 2018

By Louis Ferreira | Published: October 6, 2018


1.Improvement of AF performance
･There were cases where focus point was shifted to the background while tracking the subject in AFC mode. The new firmware minimizes this problem.
･There were cases where focus point was shifted to the background while tracking the subject in video recording. The new firmware minimizes this problem.

The accuracy of detecting the subject has been improved by optimizing the focus area settings and tracking speed.

The point of focus remains on the subject instead of shifting to the background.

2.Improvement of stability during HDMI output
･Operating stability during VFR(Variable Frame Rate) recording through HDMI output has been improved.

3.Improvement of video recording performance
･[One Push AE] failed to operate when [SS/Gain Operation] is set to [ANGLE/ISO] while shooting in Creative Video M mode. This bug has been fixed.
･The image quality when using [V-LogL] for VFR recording in Creative Video mode has been improved.
･The image quality when set to [i.Dynamic (Intelligent Dynamic Range Control)] has been improved.

4.Improvement of operation under specific lighting conditions (fluorescent lights, etc.)
-There were cases where the camera did not catch up to the brightness change smoothly under specfic lighting conditions such as fluorescent lights.
The new firmware minimizes this problem.

Panasonic GH5S: B&H Photo / Adorama / Amazon


1.Improvement of AF performance
･There were cases where focus point was shifted to the background while tracking the subject in AFC mode. The new firmware minimizes this problem.
･There were cases where focus point was shifted to the background while tracking the subject in video recording. The new firmware minimizes this problem.

The accuracy of detecting the subject has been improved by optimizing the focus area settings and tracking speed.

The point of focus remains on the subject instead of shifting to the background.

2.Improvement of operation under specific lighting conditions (fluorescent lights, etc.)
-There were cases where the camera did not catch up to the brightness change smoothly under specfic lighting conditions such as fluorescent lights.
The new firmware minimizes this problem.

Panasonic Lumix DC-G9: B&H Photo / Amazon / Adorama

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Panasonic Launches LUMIX PRO

By Louis Ferreira | Published: October 4, 2018


Panasonic Launches LUMIX PRO

  • Unrivalled global support for creative photographers
  • A repair service that travels with you*
  • Register now for service updates

25th September 2018 – Panasonic has announced the launch of LUMIX PRO, a hub for its LUMIX professional users that will provide an extensive support and service network while developing the needs of creative professionals. In recognition of the fact that photographers and videographers require more than just products within their everyday working life, the programme has been designed to ensure that they can continue to shoot whilst being assisted with a range of service and repair benefits and consistent global support.

LUMIX PRO is an expansion of the Lumix Professional Services programme currently running in Japan. LUMIX GH4, GH4R, GH5, GH5s and G9 customers will be able to register for LUMIX PRO services within the US, Germany, UK, France, Italy and Spain*.

Read More »

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Olympus’ Imaging Business is Officially Expected to Shirk

By Louis Ferreira | Published: October 3, 2018


Olympus Investor Day 2018 has some bad news for Olympus camera fans. Olympus has revised their sales downwards, which is to be expected with the announcement of the L-Mount alliance. They also listed some things they hope to focus on to improve their profitability, but this won’t keep the sales from shrinking.

  • Expand sales of highly-profitable OM-D series cameras and PRO series lenses:
    Mirrorless camera system that are uniquely Olympus, attaining high level of compatibility between overwhelmingly compact & lightweight and high image quality with the Micro Four Thirds Standard.
  • Accelerate development of products aimed for professional and high-level amateur users
  • Improve manufacturing cost ratio by consolidation of manufacturing facilities and improved efficiency in manufacturing startups

via Olympus

Posted in Olympus, Press releases| 5 Comments

Panasonic Celebrates Ten Years of LUMIX G Mirrorless Cameras and Its “Changing Photography” Innovation: 2008 – 2018

By Louis Ferreira | Published: October 2, 2018


Breaking Technological Frontiers: Panasonic Celebrates Ten Years of LUMIX G
25th September 2018 – Panasonic is proud to celebrate ten years since it introduced the world’s first Mirrorless Camera.[i] Revolutionising the world of photography, mirrorless cameras combine compactness with ease of use and outstanding performance. The biggest difference between mirrorless and DSLR cameras is the lack of mirror box and pentaprism, and the inclusion of an electronic rather than optical viewfinder. This enables mirrorless cameras to have smaller, lighter bodies and more compact lenses, as well as providing a real Live-View without a time-lag. This assists you to compose the perfect shot, even before you take it, making it the perfect travel companion for photographers of every level of experience.

“As an inventor of mirrorless cameras, we have developed unique technologies to achieve high picture quality, high-speed performance, mobility, and professional-level video as core competencies. This also includes optical technology, with the close cooperation of leading technology partners and a long-term collaboration with Leica camera AG, to bring to market the Dual Image Stabilizer, and Digital Processing by Venus Engine to realise high picture quality.” Read More »

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