Lumix S Series announced with l-mount.
10 lenses by 2020
3 lenses at launch
50mm f/1.4
24-105mm
70-200mm
m43
Leica 10-25mm f/1.7 zoom!
Lumix Pro is coming worldwide to support professionals. It will start in Japan and the US, but expand to Europe in 2019.
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https://www.youtube.com/watch?v=AkPPKf-BgvM
I think this is one of the smartest moves Leica has made in years because it allows them to continue soaking up the luxury market while allowing Panasonic to offer more complex, less luxurious cameras for their mount that take full advantage of Leica glass. This should also lead to two additional price points for l-mount lenses. It could also give them access to Panasonic sensors if they weren’t using them already.
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It looks like m43 is going to become an increasing nitch camera system going forward so we will be covering L-mount news here and at Photorumors going forward. This is certainly an interesting way to take Canon/Nikon/Sony/Fujifilm head on. In addition, we are launching a forum the l-forum, which you can join now. We have been working on this for a few days and it builds on one of the first things I wrote for LeicaRumors: The Leica SL Typ 601 Camera Review: Leica Gambles Big.
It looks like Leica is continuing to gamble big and now that Panasonic might be building bodies alongside Sigma there is a good chance that L-mount will take off into the system that I thought it might eventually become. If Leica releases an SL2 ill likely buy one, but Panasonic might offer a far more attractive body.
Time will tell if this was a good move for all of the parties involved and Leica really should have released a more feature-full camera before Nikon/Canon got into the game to ensure the health of the system. I doubt all of the current “professional” lines of cameras will survive the market moving to mirrorless, but Leica/Panasonic/Sigma combined might stand a chance of surviving against Canon/Nikon/Sony/Fujifilm. Hopefully, Olympus will join soon too.
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L-Mount Alliance: Strategic cooperation between Leica Camera, Panasonic and Sigma
One day before the official launch of photokina 2018, Leica Camera AG, Panasonic and Sigma announced a strategic partnership at the company’s press conference. The “L-Mount Alliance” is an unprecedented way of working together and will be particularly beneficial to the customers of the three companies. It allows Panasonic and Sigma to use the L-mount standard developed by Leica for their own developments and thus also offer cameras and optics with this lens mount. Through the joint efforts of the three partners, the alliance will significantly contribute to the importance of the L-Mount standard for the world of photography Read More
Venus Optics unveil 8 new & unique Laowa lenses in Photokina, including the 25-100 T/2.9 Professional Cine Lens
Together with the 4 new lenses showed earlier in Beijing P&E, a total of 12 new Laowa lenses will make their Europe debut in Venus Optics’ booth in Photokina (Hall 2.1, D-040)
Anhui China, Sept 21, 2018 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to unveil 8 new and unique lenses in Photokina.
– Laowa OOOM 25-100mm t/2.9 Cine Lightweight Zoom
– Laowa 17mm f/1.8 MFT
– Laowa 12mm f/1.8 MFT
– Laowa 9mm f/2.8 Zero-D (DJI DL)
– Laowa 9mm f/2.8 Zero-D MFT
– Laowa 7.5mm t/2.1 Cine
– Laowa 9mm t/2.9 Zero-D Cine
– Laowa 12mm t/2.9 Zero-D Cine
– Laowa 10-18mm f/4.5-5.6 FE Zoom
– Laowa 100mm f/2.8 2X Ultra Macro APO
– Laowa 17mm f/4 GFX Zero-D
– Laowa 4mm f/2.8 Fisheye MFT Read More
Skylum is demoing their digital asset manager for Luminar called Libraries for the first time and it looks very clean. Luminar is one of my favorite editors and is most likely what I will move too once this is released so that I can get away from Adobe’s cash grab. In my experience, Luminar allows for rapid photo editing with great results and I can’t wait for the promised DAM to be released soon.
If you grab a copy of Luminar to try or buy use our link and you can save $10 with our sister sites discount code FUJIADDICT at checkout.