Covering Micro Four Thirds Cameras & Lenses

DC.Watch interviewed Toshihiko Sugimoto about the Olympus M. ZUIKO DIGITAL ED 12-100 mm F 4.0 IS PRO

• Olympus focused on 3 f/2.8 Pro zoom lenses first. The 7-14mm, 12-40mm, and 40-150mm due to customer demand, before addressing the creation of a f/4 Pro zoom, which customers were also asked for.
• They didn’t think they could produce a value f/4 worth owning so they produced a high magnification zoom that would enhance mobility.
• 5-axis dual image stabilization was planned from the beginning to maximize performance with the OM-D EM1 Mark II
• They could have made it a f/2.8, but then the advantages of m43 would have been lost, due to the size of the lens.
• This lens is designed for high-end professionals and amateur.
• Olympus doesn’t think the lens is expensive because it can replace two lenses.
• Sales are strong
• There is a technical explanation for how the lens elements work together in the interview that is lengthy if you’re interested under the first heading.
• Olympus is manufacturing their own aspherical elements
• They manufacture their own elements so the company knows how to do it and can improve their technology
• Raising the effect of camera shake correction by one stop requires twice as much performance, which is why 5.5 + 5.0 stops of correction becomes 6.5 stops
• The interview then goes into a lot of detail about the image stabilization system that is largely irrelivant

Via DC.Watch

Olympus M. ZUIKO DIGITAL ED 12-100 mm F 4.0 IS PRO: B&H Photo / Amazon / Adorama