Panasonic Formally Announces Reorganization

Panasonic Corporation today announced the following organizational changes and appointments effective on April 1, 2017.

1. Organizational Changes in the Appliances Company and Others

The organizations engaged in the consumer and optical device businesses under the Imaging Network Business Division and the Communication Products Business Division will be transferred from the AVC Networks Company to the Appliances Company in order to consolidate the consumer business.

Appointment:

Name

New Responsibility

Current Responsibility

Yosuke Yamane

Director, Imaging Network Business Division, Appliances Company

Director, Imaging Network Business Division, AVC Networks Company

Yasuhiro Minami

Director, Communication Products Business Division, Appliances Company

Managing Officer, AVC Networks Company
In charge of Communication Business

Director, Communication Products Business Division Director, Office Products Business Division

(Underline: Changed responsibilities)
2. Organizational Changes in the Eco Solutions Company and Others

Panasonic Cycle Technology Co., Ltd. will be transferred from the Appliances Company to the Eco Solutions Company with the aim of expanding the sales and the service business of power-assisted bicycles in synergy with the life solution business, which is one of the key businesses to expand.

In addition, the Interior Furnishing & Systems Business Unit under the Housing Systems Business Division will be renamed Architecture Systems Business Unit in order to further accelerate the promotion of a wide variety of housing-related products.

Appointment:

( Underline: Changed responsibilities)
3. Establishment of the Connected Solutions Company and Others

The AVC Networks Company will be reorganized and renamed the Connected Solutions Company in order to establish a customer-oriented business structure that will be a core of growth for the group-wide BtoB solution business aimed at five key business areas: Entertainment; Retail & Logistics; Public; Manufacturing; and Avionics.

  1. (1)  Media Entertainment Business Division
    With the aim of contributing to the customer satisfaction as a producer of integrated spatial effects using images, sound, and light, the Media Entertainment Business Division will be established by integrating the organizations engaged in the professional AV business under the Imaging Network Business Division, the Visual Systems Business Division, and the AV Systems Business Unit under Panasonic System Networks Co., Ltd.
  2. (2)  Process Automation Business Division
    The factory solutions business of the Automotive & Industrial Systems Company will be transferred to the Connected Solutions Company to establish the Process Automation Business Division with the aim of creating synergy by applying IoT-related technologies of the AVC Networks Company for reforming the existing business model focused on the sale of machinery, developing new key business areas, creating businesses for non-manufacturing industries, and thereby achieving growth.
    In addition, Panasonic Smart Factory Solutions Co., Ltd. will be established by integrating Panasonic Factory Solutions Co., Ltd., Panasonic Welding Systems Co., Ltd., and Panasonic Welding Systems Kaga Co., Ltd. with the aim of promoting the flexible use of resources and accelerating decision-making and reforms.

Name

New Responsibility

Current Responsibility

Tomonori Kuramoto

Director, Architecture Systems Business Unit, Housing Systems Business Division, Eco Solutions Company

Director, Interior Furnishing & Systems Business Unit, Housing Systems Business Division, Eco Solutions Company

  1. (3)  Mobile Solutions Business Division
    The IT Products Business Division will be renamed the Mobile Solutions Business Division with the purpose of clarifying its role of contributing to mobile working innovations.
  2. (4)  Storage Business Development Center
    The Storage Business Division will be renamed the Storage Business Development Center with the purpose of operating as a center of growth through more flexible, bold and strategic investments.
  3. (5)  Panasonic System Solutions Japan Co., Ltd.
    Panasonic System Solutions Japan Co., Ltd. will be established by reorganizing the System Solutions Company (Japan) of Panasonic System Networks Co., Ltd. with the aim of clarifying its position as a pillar of Panasonic’s BtoB solution business, enhancing the appeal to customers, and optimizing the management control structure for the promotion of solution businesses.

(6)Others
– Engineering sector

In order to promote a further application of technologies of the AVC Networks Company and contribute to business operations, the functions of the R&D Division and Business Development Center will be transferred to the Innovation Center of the Connected Solutions Company, the Innovation Promotion Sector (new name for the Technology & Design Sector assigned on April 1, 2017), and the engineering sectors of the companies concerned.

– Staff sector
The Corporate Planning Department will be renamed the Company Strategic Planning Office with the purpose of strengthening the capability to plan company strategies and clarifying its role.

Appointment:

Name

New Responsibility

Current Responsibility

Hideaki Harada

Vice President, Connected Solutions Company
In charge of Business Strategy and Planning
General Manager, Company Strategic Planning Office

General Manager, Corporate Planning Department, Corporate Strategy Division

Name

New Responsibility

Current Responsibility

Koichi Kawashima

Managing Officer, Connected Solutions Company
In charge of Solution Marketing, Security Business, and Storage Business

Managing Officer, AVC Networks Company
General Manager, Corporate Planning Department

Hiroaki Sakamoto

Managing Officer, Connected Solutions Company
Director, Mobile Solutions Business Division

Managing Officer, AVC Networks Company
In charge of Business Mobile Business

Director, IT Products Business Division

Toshinori Kishi

Director, Storage Business Development Center, Connected Solutions Company

Director, Storage Business Division, AVC Networks Company

(Underline: Changed responsibilities)

4. Organizational Changes in the Automotive & Industrial Systems Company and Others

The Automotive R&D Division will be established by integrating the Automotive Development Center, AV&ICT Development Center, and Automotive Business Development Center in order to build a system solution development structure that functions across different business divisions with the aim of achieving further progress in the system design and specification formulation for the entire automotive business.

Appointment:

(Underline: Changed responsibilities)
5. Establishment of the MICE Business Promotion Division

The regional revitalization and urban renewal through the development of an internationally competitive tourism industry are the pillars of Japan’s growth strategy. With the aim of contributing to these goals, the MICE Business Promotion Division will be established under direct supervision of Panasonic Corporation to participate in the MICE business, including the integrated development and operation of accommodation, entertainment, and commercial facilities, expand

Name

New Responsibility

Current Responsibility

Masashige Mizuyama

Director, Automotive R&D Division, Automotive & Industrial Systems Company

Executive, in charge of Technology, Automotive Infotainment Systems Business Division, Automotive & Industrial Systems Company

opportunities of Panasonic’s service solution businesses, and create new

businesses based on operation contracts.
*MICE stands for Meeting, Incentive Travel, Convention, and Exhibition/Event.

6. Personnel Changes (Effective April 1, 2017) Appointment:

Name

New Responsibility

Current Responsibility

Shigeru Dohno

Managing Officer, Appliances Company
In charge of Food Retail & Commercial Equipment

Managing Officer, Appliances Company
In charge of Planning

Hiroshi Komoto

Managing Officer, Appliances Company
In charge of Planning

Director, Independent Dealers Sales Promotion Center, Consumer Marketing Division (Japan), Consumer Marketing Sector for Japan Region, Appliances Company

Wu Liang

Managing Officer, Appliances Company
Managing Director, Panasonic Appliances (China) Co., Ltd.

Vice President, Panasonic Appliances Company of China, Appliances Company

Yukio Hirose

Director, Member of the Board, Panasonic Asia Pacific Pte. Ltd. In charge of Planning

Managing Director, Panasonic Consumer Marketing Europe, Panasonic Marketing Europe GmbH

Yosuke Matsunaga

Managing Officer, Appliances Company
In charge of Europe Business Control

Managing Director, Panasonic Consumer Marketing Europe, Panasonic Marketing Europe GmbH

Director, Kitchen Appliances Business Division, Appliances Company

Shuji Okayama

Vice President, Eco Solutions Company
Director, Customer Communication Center Director, Supply Chain Management Center

In charge of Media & Spatial Design

Vice President, Eco Solutions Company
Director, Energy Systems Business Division

Director, Customer Communication Center
In charge of Media & Spatial Design

Tomio Teramura

Managing Officer, Eco Solutions Company
Director, Financial Management Center

Managing Officer, Eco Solutions Company
Director, Financial Management Center

Director, Supply Chain Management Center

Name

New Responsibility

Current Responsibility

Masaharu Michiura

Managing Officer, Eco Solutions Company
Director, Lighting Business Division

Managing Officer, Eco Solutions Company
Director, Lighting Business Division

Director, Lighting Equipment Business Unit

Eiji Maruyama

Director, Lighting Equipment Business Unit, Lighting Business Division, Eco Solutions Company

Managing Director, Panasonic Energy Malaysia Sdn. Bhd.

Sadaharu Ukon

Managing Officer, Eco Solutions Company
In charge of Business Development

Associate Director, Marketing Division
In charge of Innovation

Managing Officer, Eco Solutions Company
In charge of Business Development

Associate Director, Marketing Division
In charge of Marketing Innovation

Kensuke Nakagawa

Associate Director, Marketing Division, Eco Solutions Company
In charge of Commercial Marketing

Associate Director, Marketing Division, Eco Solutions Company In charge of Sales and Showrooms

Tadaharu Esaka

Managing Officer, Connected Solutions Company
In charge of Innovation & Design Director, Innovation Center

Director, Innovation Center, AVC Networks Company

Takeshi Yukitake

Managing Officer, Connected Solutions Company
In charge of Technology Director, Innovation Center

Director, Innovation Center, AVC Networks Company

Yoshimasa Shimizu

Advisor, Strategic Management Office, Automotive & Industrial Systems Company

Managing Officer, Automotive & Industrial Systems Company
In charge of Business Strategy & Planning

General Manager, Strategic Management Office

Kunio Tanaka

Managing Officer, Automotive & Industrial Systems Company
In charge of Business Strategy and Planning, and IT Planning General Manager, Strategic Management Office

General Manager in charge of Strategy of Automotive Business

General Manager in charge of Strategy of Automotive Business, Automotive & Industrial Systems Company

Manabu Takahashi

Managing Officer, Automotive & Industrial Systems Company
In charge of Quality Management and Manufacturing

Assistant Director, Smart Factory Solutions Business Division, Automotive & Industrial Systems Company

President, Panasonic Welding Systems Co., Ltd.
President, Panasonic Welding Systems Kaga Co., Ltd.

Name

New Responsibility

Current Responsibility

Chiaki Kidani

Assistant Director, Rechargeable Battery Business Division, Automotive & Industrial Systems Company
Director, Portable Rechargeable Battery Business Unit

Director, Energy Device

Business Division, Automotive & Industrial Systems Company

Kazuo Tadanobu

Director, Energy Device Business Division, Automotive & Industrial Systems Company

Director, Thermal & Noise Solutions Business Unit, Device Solutions Business Division, Automotive & Industrial Systems Company

Shinsuke Nakahori

Advisor, Manufacturing & Quality Enhancement Center, Automotive & Industrial Systems Company

Managing Officer, Automotive & Industrial Systems Company
In charge of Business Administration

Hiroki Soejima

Managing Director, Panasonic Marketing Middle East & Africa FZE

General Manager, Global Communications Department, Groupwide Brand Communications Division

Koji Tsuchiya

General Manager, Global Communications Department, Groupwide Brand Communications Division

General Manager, Public Relations Department, Groupwide Brand Communications Division

Tetsuro Maruyama

General Manager, Advertising Department, Groupwide Brand Communications Division

President, Panasonic Cycle Technology Co., Ltd.

Masayuki Tanaka

Advisor, Manufacturing Technology and Engineering Division

Associate Director, Manufacturing Technology and Engineering Division
In charge of Manufacturing

Katsuhiko Omoto

Associate Director, Manufacturing Technology and Engineering Division
In charge of Manufacturing

Associate Director, Manufacturing Technology and Engineering Division
In charge of Industrial Business

Hideo Toyoda

Advisor, in charge of IP Asset Management, Intellectual Property Center

President, Panasonic Intellectual Property Management Co., Ltd. Director, Intellectual Property Center

Yoshiaki Tokuda

Director, Intellectual Property Center

General Manager, Strategy Department, Intellectual Property Center

Masaharu Nagata

Vice President, Global Procurement Company
in charge of centralized contract and strategic business

Director, Centralized Contract Center

Director, Centralized Contract Center, Global Procurement Company

Name

New Responsibility

Current Responsibility

Masanao Yamauchi

Vice President, Global Procurement Company In charge of Overseas Operations

Managing Officer, Appliances Company
Managing Director, Panasonic Appliances Company of China, Panasonic Corporation of China

Toshiyuki Koda

President, Panasonic Solution Technologies Co., Ltd.

Director, Business Development Center, AVC Networks Company

(Underline: Changed responsibilities)

Via Panasonic

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