Panasonic Licenses ARRI LogC3 for the LUMIX GH7 For Seamless Color Matching

Newark, N.J. – Panasonic is proud to announce a new Software Upgrade Key DMW-SFU3A (sold separately) on the LUMIX GH7. With this upgrade, ARRI LogC3* is enabled, and seamless color matching with ARRI’s digital cinema cameras can be achieved. The image processing of the ARRI LogC3 curve on LUMIX GH7 has been certified by ARRI for the implementation of this function. The options for Log recording, which provides rich color information and wide dynamic range, have been expanded to include ARRI LogC3 in addition to the conventional V-Log, further improving LUMIX’s workflow compatibility.
*ARRI LogC3 is a Log gamma developed by ARRI and used in ARRI digital cinema cameras. Please note: ALEXA 35 uses ARRI LogC4.
*On the LUMIX GH7, ARRI LogC3 can be used for 10bit recording in Creative Video mode

1. Video production using a wide variety of ARRI Looks

Video data shot with LUMIX GH7 in ARRI LogC3 can easily be converted to your favorite look. The ARRI Look Library contains 87* high-quality ARRI Looks to choose from, and in the ARRI Look Library simulator available online, you can easily check the ARRI Look File that best fits your shooting style and scenario. It is also possible to store the LUT package for 709 conversion (ARRI Look Library LogC3 to Rec709 3D-LUTs) in the LUT Library of the LUMIX GH7 and combine it with the REAL TIME LUT function to capture videos with ARRI LUTs straight out of the camera.

2. Production workflow compatible with a variety of viewing devices

Using the ARRI Look Library (log-to-log), you can color grade videos recorded with ARRI LogC3 and apply the desired ARRI Look within the log space. Additionally, by using the LUT package (ARRI_LogC3_v1-2_LUT_Package) you can convert the color space of various display devices, allowing you to output the ARRI Look according to the desired color space in SDR and HDR.

3. Video production combined with ARRI digital cinema cameras

Shooting in ARRI LogC3 on the LUMIX GH7 is a perfect solution for situations that require added flexibility, such as mounting on a gimbal or drone. The LUMIX GH7 can easily match colors in shooting situations where cinema cameras, such as the ARRI ALEXA Mini, are used as the main camera. Furthermore, when DMW-SFU3A is installed, ARRI LogC3 in the LUMIX GH7 employs a curve that conforms to the standard sensitivity of ISO 800 of the ARRI camera. As the gamma curve does not change depending on the ISO sensitivity, users can use the same editing workflow no matter which ISO they shoot at. It also enables recording at ISO Auto, which is unique to mirrorless cameras.

In addition, ARRI LogC3 recording can also be used on the LUMIX GH6 in the same way as the LUMIX GH7 by using the Software Upgrade Key DMW-SFU3A, with the exemption of the REAL TIME LUT function which is not available on this model.

Panasonic is dedicated to improving the shooting experience and workflow for its creators.

Preorder Here: B&H Photo,

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Monthly Production Limits on Panasonic Lumix GH-7

According to dclife.jp there will a 1,000 unit production limit on the Panasonic Lumix GH7. We think the worldwide demand will be greater; what do you think??   Preorder Here: B&H Photo, Amazon

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The Panasonic Lumix GH7 Mirrorless is NOW Available for Preorder

The Lumix GH7 is Now Available for PRE-ORDER

panasonic lumix gh7

  • 25.2MP BSI CMOS Micro Four Thirds Sensor
  • 4K60 4:2:2 10-Bit Unlimited Recording
  • 5.7K60, 4K120 HFR, FHD 240p VFR
  • ProRes RAW, 32-Bit Float, 13+ Stop WDR
  • Dual I.S. 7.5-Stop 5-Axis Stabilizer
  • 3.68m-Dot OLED Electronic Viewfinder
  • 3.0″ 1.84m-Dot Free Angle Touchscreen
  • CFexpress Type B & SD UHS-II Card Slots
ISO Sensitivity Range
Photo
100 to 25,600 in Auto Mode (Extended: 50 to 25,600)
Video
100 to 12,800 (Extended: 50 to 12,800)
Image Sensor
17.3 x 13 mm (Four Thirds) BSI CMOS
Internal Recording Modes
ProRes RAW/ProRes RAW HQ
5728 x 3024 at 23.98/24.00/25/29.97/50 fps [2.2 to 4.2 Gb/s]
ProRes RAW/ProRes RAW HQ
4096 x 2160 at 23.98/24.00/25/29.97/50/59.94 fps [1.1 to 4.2 Gb/s]
H.264/MOV/MPEG-4 AVC/ProRes 422/ProRes 422 HQ 4:2:2 10-Bit
5728 x 3024 at 23.98/24.00/25/29.97 fps [1000 to 1900 Mb/s]
H.264 ALL-Intra/MOV 4:2:2 10-Bit
4096 x 2160 from 1 to 59.94 fps [400 to 800 Mb/s]
3840 x 2160 from 1 to 59.94 fps [400 to 800 Mb/s]
1920 x 1080p from 1 to 240 fps [200 to 800 Mb/s]
1920 x 1080i at 50/59.94 fps [100 Mb/s]
H.264 Long GOP/MOV/MPEG-4 AVC 4:2:2 10-Bit
4096 x 2160 from 1 to 59.94 fps [150 to 200 Mb/s]
3840 x 2160 from 1 to 59.94 fps [150 to 200 Mb/s]
1920 x 1080p from 1 to 240 fps [100 to 200 Mb/s]
1920 x 1080i at 50/59.94 fps [50 Mb/s]
H.265 Long GOP/MOV 4:2:0 10-Bit
5760 x 4320 at 23.98/24.00/25/29.97 fps [200 Mb/s]
5728 x 3024 from 1 to 59.94 fps [200 to 300 Mb/s]
4352 x 3264 at 47.95/48.00/50/59.94 fps [300 Mb/s]
4096 x 2160 [150 to 300 Mb/s]
3840 x 2160 [72 to 300 Mb/s]
1920 x 1080p from 1 to 300 fps [20 to 200 Mb/s]

Estimated Shipping Date is July 8th; $2,197.99 Preorder Now at B&H Photo

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The Lumix Live Event is Almost Here! The Excitement is Building…

LIVE LINK for June 5th; 5pm EST Time on YouTube.

One User in the chat states;

If this is going to be the GH7, I will finally upgrade from my GH5! I’m in

Countless messages in the chat Matching this Enthusiasm! Who is Ready???

Panasonic GH7 Launch

Don’t forget to Subscribe to our X account @43Addict & Our Instagram; @43_Addict_  We are going to have some exciting things coming your way and don’t want you to miss out.

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Panasonic X AI? This is Quite Interesting…..

Panasonic Holdings Develops Fisheye Camera Angle Estimation Technology Applying Pose Estimation, Supporting Accurate Positioning and Navigation in Physical Spaces

Panasonic Fish Eye

Osaka, Japan – Panasonic Holdings Corporation (Panasonic Holdings) has developed a novel camera calibration method that estimates accurate and robust camera angles from a fisheye image. These angles are essential for positioning and navigation in physical spaces.

Accurate travel direction estimation that aids in positioning and navigation in physical spaces enables self-driving for cars, drones, and robots. Specific measurement systems, such as gyroscopes, are generally attached as additional devices to cameras. However, downsizing, lightening, and reducing costs require a technology that accurately estimates travel directions using only image capture. To address the problem of angle estimation difficulty due to lens distortion from fisheye cameras, Panasonic Holdings developed a method designed for applications such as broad surveillance and obstacle detection. Specifically, this accurate and robust method based on pose estimation can address drastically distorted images under the so-called “Manhattan world assumption;” the assumption that buildings, roads, and other man-made objects typically are at right angles to each other. Since the method can be calibrated from a single general image of a city scene, it can extend applications to moving bodies, such as cars, drones, and robots.

The technology will be presented at the main conference of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR) 2024, as a research outcome of the REAL-AI*1 program for developing top human resources in the Panasonic group. The conference will be held in Seattle, Washington, United States, from June 17 to 21, 2024. This conference is one of the top international AI and computer vision conferences.

Panasonic Holdings aims to contribute to helping customers’ lives and work through research and development of AI technology that accelerates social implementation and training of top AI researchers.

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Join B&H’s Panasonic Lumix Event Live!

Join B&H’s Panasonic Lumix Event Live!
Thursday, June 6, 2024
 panasonic lumix live event
1:00 PM ET Mark your calendar. The Excitement is growing throughout the community for Lumix GH Fans & Beyond.
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Panasonic Lumix GH7 to Be Announced!


The Panasonic Lumix GH7 will be announced on June 5 at 23:00 Berlin time.

It will be a 4/3 Camera with Pro Res Video Recording and Cost is estimated $2,200 USD.

Don’t forget to Subscribe to our X account @43Addict & Our Instagram; @43_Addict_  We are going to have some exciting things coming your way and don’t want you to miss out.

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