New interview with OM System: “New Pen not yet on the drawing board”


In a recent interview, OM System executives confirmed that a new Pen MFT camera is not yet on the drawing board. Here is the recap of the interview:

  • Pen Series Outlook: No new Pen model is in development, but the line isn’t discontinued; the Pen-F focuses on beauty and craftsmanship, distinct from other models.
  • OM-3 Differentiation: The OM-3’s “Creative Dial” doesn’t replace the Pen-F; it’s designed for authentic, creative photography, targeting a different user experience.
  • High-End Compacts: OM System has no plans to enter the high-end compact camera market, unlike some competitors.
  • Tough Series Continuity: The TG (Tough) line remains successful and will continue, prized for rugged outdoor use.
  • Lens Roadmap: The Micro Four Thirds lens lineup needs expansion; small, lightweight, and bright lenses are under consideration, though details are not shared.
  • Pancake Lens Hesitation: Despite demand, pancake lenses have historically underperformed in sales, but OM System is still exploring the idea.
  • Brand Strategy: Emphasis is on evolving the OM System identity, balancing innovation with market realities, as per Kazuhiro Togashi, VP for Brand Strategy and Product Planning.

OM SYSTEM PEN camera rumors

Via Dpreview

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