In a recent interview, OM System executives confirmed that a new Pen MFT camera is not yet on the drawing board. Here is the recap of the interview:
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Pen Series Outlook: No new Pen model is in development, but the line isn’t discontinued; the Pen-F focuses on beauty and craftsmanship, distinct from other models.
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OM-3 Differentiation: The OM-3’s “Creative Dial” doesn’t replace the Pen-F; it’s designed for authentic, creative photography, targeting a different user experience.
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High-End Compacts: OM System has no plans to enter the high-end compact camera market, unlike some competitors.
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Tough Series Continuity: The TG (Tough) line remains successful and will continue, prized for rugged outdoor use.
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Lens Roadmap: The Micro Four Thirds lens lineup needs expansion; small, lightweight, and bright lenses are under consideration, though details are not shared.
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Pancake Lens Hesitation: Despite demand, pancake lenses have historically underperformed in sales, but OM System is still exploring the idea.
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Brand Strategy: Emphasis is on evolving the OM System identity, balancing innovation with market realities, as per Kazuhiro Togashi, VP for Brand Strategy and Product Planning.
Via Dpreview