DPR: Olympus CP+ Interview

DPReview interviewed Olympus at CP+ 2019. You can view excerpts below:

  • Olympus E-M1X preorders met expectations
  • Customers like the camera a lot when they get it in their hands
  • Those that take issue with the camera often change their mind when they get to handle the camera
  • The E-M1S is targeted at Professional photographers, high-level amateur, and enthusiasts
  • Almost all photographers can enjoy m43
  • m43 is attractive because it is small
  • Many photographers buy m43 as their second camera and then use it as their primary
  • The X line will be where Olympus will innovate
  • Olympus started with 3 subjects that are hard to track on your own
  • They only started with 3 but hope to do more hardware permitting
  • Human face and eye tracking is the most important
  • It’s possible that cameras could be designed to track specific subjects in the future
  • Olympus plans to launch more lenses even through m43 is pretty comprehensive
  • Olympus is focused on compact high-resolution lenses
  • Olympus plans to launch several lenses every year
  • 150-400mm PRO launches in 2020
  • The demand for video is increasing every year
  • Videographers like their superior IBIS
  • Olympus is working on unique video capabilities that compliment their photography-centric cameras over just going after the professional video market
  • Olympus will continue making small light cameras and the Olympus E-M5 line is very important to them
  • Olympus ILC has been about compact since the start and that’s not changing
  • Olympus has an upgrade path that doesn’t require a significant investment in new lenses
  • Everyone can benefit from a smaller kit that’s capable of high resolution
  • Olympus has three business domains Medical, Scientific Solutions, Imaging, and the Imaging business helps people live a fuller life so it goes well with the others.
  • The imaging business is a technology driver regardless of it’s size for advanced digital technology and low-cost production and design technologies that extend to mobile technologies.

You can read the full interview at DPReview

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