New interview with OM System: “New Pen not yet on the drawing board”

In a recent interview, OM System executives confirmed that a new Pen MFT camera is not yet on the drawing board. Here is the recap of the interview:

Pen Series Outlook: No new Pen model is in development, but the line isn’t discontinued; the Pen-F focuses on beauty and craftsmanship, distinct from other models.
OM-3 Differentiation: The OM-3’s “Creative Dial” doesn’t replace the Pen-F; it’s designed for authentic, creative photography, targeting a different user experience.
High-End Compacts: OM System has no plans to enter the high-end compact camera market, unlike some competitors.
Tough Series Continuity: The TG (Tough) line remains successful and will continue, prized for rugged outdoor use.
Lens Roadmap: The Micro Four Thirds lens lineup needs expansion; small, lightweight, and bright lenses are under consideration, though details are not shared.
Pancake Lens Hesitation: Despite demand, pancake lenses have historically underperformed in sales, but OM System is still exploring the idea.
Brand Strategy: Emphasis is on evolving the OM System identity, balancing innovation with market realities, as per Kazuhiro Togashi, VP for Brand Strategy and Product Planning.

OM SYSTEM PEN camera rumors