IR published their interview with Panasonic – here is the recap:
- Commitment to Micro Four Thirds (MFT):
- Panasonic reaffirmed its dedication to the MFT system, emphasizing its relevance for both stills and video.
- Highlighted the compact size and versatility of MFT, particularly for vloggers and hybrid shooters.
- Noted the success of recent MFT releases like the Lumix GH7 and G97, which cater to video-centric creators.
- Full-Frame Strategy (Lumix S Series):
- Panasonic continues to expand its full-frame Lumix S lineup, targeting professionals and enthusiasts seeking high image quality.
- Emphasized the L-Mount Alliance (with Leica and Sigma) as a strength, offering diverse lens options.
- Teased potential updates, such as a possible Lumix S1R II with 8K video capabilities, to compete in the high-resolution market.
- LUMIX Lab Initiative:
- Introduced LUMIX Lab, a platform to engage with users and gather feedback for future product development.
- Aims to bridge the gap between consumer needs and Panasonic’s innovation, fostering community-driven improvements.
- Technological Advancements:
- Discussed the integration of phase-detect autofocus in newer MFT models, addressing a long-standing user request.
- Explored advancements in AI-driven features, such as improved subject detection and image processing, for both MFT and full-frame cameras.
- Highlighted collaboration with Capture One to optimize RAW processing and color science for Lumix cameras.
- Market Positioning and Future Outlook:
- Panasonic sees MFT and full-frame as complementary systems, not competitors, catering to different user needs.
- Acknowledged competition from APS-C and full-frame rivals but emphasized MFT’s unique portability and video prowess.
- Expressed optimism for 2025, with plans for new camera bodies and lenses, though specific details were not disclosed.
- Sustainability and Industry Trends:
- Addressed environmental concerns, aligning with Panasonic’s CES 2025 theme of “WELL into the Future” by focusing on sustainable manufacturing.
- Noted the growing demand for compact, travel-friendly cameras, which MFT excels at, and premium full-frame options for professional workflows.
