CameraJabber is reporting that Setsuya Kataoka (Olympus Division Manager, Imagining Product Development) said that the company once considered developing a medium format camera like Fujifilm did with the Fujifilm GFX, but decided against pursuing the larger format. Olympus is very focused on making the smallest/lightest camera system they can and m43 is perfect for that goal. You can read the quote here.
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