DPR: Olympus CP+ Interview
DPReview interviewed Olympus at CP+ 2019. You can view excerpts below:
- Olympus E-M1X preorders met expectations
- Customers like the camera a lot when they get it in their hands
- Those that take issue with the camera often change their mind when they get to handle the camera
- The E-M1S is targeted at Professional photographers, high-level amateur, and enthusiasts
- Almost all photographers can enjoy m43
- m43 is attractive because it is small
- Many photographers buy m43 as their second camera and then use it as their primary
- The X line will be where Olympus will innovate
- Olympus started with 3 subjects that are hard to track on your own
- They only started with 3 but hope to do more hardware permitting
- Human face and eye tracking is the most important
- It’s possible that cameras could be designed to track specific subjects in the future
- Olympus plans to launch more lenses even through m43 is pretty comprehensive
- Olympus is focused on compact high-resolution lenses
- Olympus plans to launch several lenses every year
- 150-400mm PRO launches in 2020
- The demand for video is increasing every year
- Videographers like their superior IBIS
- Olympus is working on unique video capabilities that compliment their photography-centric cameras over just going after the professional video market
- Olympus will continue making small light cameras and the Olympus E-M5 line is very important to them
- Olympus ILC has been about compact since the start and that’s not changing
- Olympus has an upgrade path that doesn’t require a significant investment in new lenses
- Everyone can benefit from a smaller kit that’s capable of high resolution
- Olympus has three business domains Medical, Scientific Solutions, Imaging, and the Imaging business helps people live a fuller life so it goes well with the others.
- The imaging business is a technology driver regardless of it’s size for advanced digital technology and low-cost production and design technologies that extend to mobile technologies.
You can read the full interview at DPReview